Wednesday, June 8, 2011

TOMS's Launches "One-For-One" Eyewear Line



Looking for a new pair of sunglasses to shield your eyes from the bright summer rays? Consider purchasing a pair of TOMS sunglasses! The popular slip-on shoe brand has expanded their product line to include sunglasses. TOMS pioneered their “one-for-one” business model with their shoes by donating a pair of shoes to a child in need in accordance with each pair purchased.

TOMS founder, Blake Mycoskie, recently announced that for each pair of eyewear sold, the company will help give sight to people in need through prescription eyeglasses, medical treatment, or sight-saving surgery. He further explains that each hand-painted stripe on the side of the sunglasses has meaning: the first stripe represents you (the purchaser), the second white stripe represents TOMS (as seen in their logo), and the third stripe represents the person you’ve given sight to.

There are three different styles thus far for men and women—aviator, oversized round, and wayfarer—which are available in many different color combinations and we love them all! TOMS sunglasses are available online through the TOMS website and in-store and online through Nordstrom. Prices range from $135 to $145.

—STEPHANIE WEBER

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