In 1971, Maybelline revolutionized limp eyelashes with the creation of Great Lash Mascara, the first mascara to provide colossal volume and ample length. With its bright green and pink packaging, Great Lash became a staple in women’s makeup bags. Great Lash remains the best selling mascara ever created, selling 20 million tubes annually and winning countless beauty awards every year. If you aren’t a Great Lash user, someone you know is. Well, my friends and fellow Great Lash devotees, Maybelline has done it again.
In an attempt to dispel the tedious task of applying fake eyelashes, Maybelline created The Falsies Volum’ Express Mascara. It is a kera-fiber mascara that instantly builds lashes up to eight times the volume to give a false eyelash look. The brush has a spoon-style curve, which allows better access to every lash across your upper lid. The brush lifts lashes upwards and out, which gives a perfect curl, great volume and substantial length. Die-hard Great Lash fans, welcome to the future of mascara!
Maybelline, The Falsies Volum' Express Mascara, $8.99 at drugstores nationwide in July.
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